Shah Rukh Khan must have gone through some real anxious times when the Thursday evening press show resulted in select mischief mongers spreading negative word of mouth about his latest release Don 2. Critics in general weren’t really kind too and despite the fact that the film took the best opening ever for a non-holiday release, there were many waiting with daggers and all set to attack after the weekend went by. However as things stand today, Shah Rukh is pretty much having the last laugh with the film holding well even on the weekdays, hence ensuring that the film is a clean hit and may just turn superhit.
“Don 2 has done well and now all eyes are on how far would it go”, says a source, “Of course Ra.One backlash coupled with the fact that the film hasn’t been designed for universal audience means that the film wouldn’t end up creating or beating records set this year. However, it is now entering the Rs.100 crore club and make neat profits for all involved. For Shah Rukh this is now his second century in a row. Of course Ra.One was touted to do much better but negative word of mouth aborted its run, though not before it managed Rs.115 crore for itself. However in case of Don 2, multiplex audience across the country are liking the film which is a big plus.”
There are some who are of the belief that given the fact brand Shah Rukh is involved, each film of his should be setting benchmarks instead of just coming close to them and compare with the contemporaries.
“Agreed, but for that a film should be designed as the one with universal appeal as well”, says a prominent filmmaker on condition of anonymity, “If he plays to his strengths and ends up serenading women in chiffon sarees for a Yash Raj film, he is bound to set records. However, of late he has been experimenting too much and making a conscious call to stay away from mushy affairs, case in point being a My Name Is Khan, Ra.One or Don 2. Results are of course going to be mixed.”
However, his fans worldwide are now rooting for him to do get back into wholesome family entertainment mood as a result of which in months to come, he would begin films which, as per industry parlance, are considered to be ‘safe’.
“Yash Chopra’s film that he is doing with Katrina Kaif and Anushka Sharma cannot go wrong. Then there is Rohit Shetty’s Chennai Express for which he starts shooting with Kareena Kapoor. These are the films that have an eye on multiplexes as well as single screen audience. Guess Shah Rukh is through with technology, gizmos and 3D now, it is time to get that major biggie which would shut the mouth of even the staunchest of detractors”, the filmmaker adds.
His fans wouldn’t mind that either.